The 2025 PGA Show celebrated excellence in the golf industry by recognizing exhibitors with New Product and Inventor’s Spotlight Awards. Through a series of recognitions, the Show highlighted innovation and dedication across various sectors. These honors serve as a testament to the passion and commitment that continue to drive golf forward. 

Best New Product Awards: A panel of award-winning PGA of America Golf Professionals and golf buyers selected three standout products of the New Product Zone. The 2025 New Product Zone winners include: 

• Pinned Golf's Portable GPS Golf Tablet: Recognized for its innovative approach to on-course navigation.
• Heathlander's Golf Shoes and Knitwear: Celebrated for their continued efforts combining style and functionality.
• Volle's Golf Accessories: Highlighted for its innovative Coffee Tee — a biodegradable golf tee made from upcycled coffee grounds and biomaterial. 

Inventor’s Spotlight Awards: Organized in partnership with the United Inventors Association (UIA), this pavilion showcased new golf products developed by independent inventors. Top honors included:

• Best Marketing: PuttBuddies – Recognized for its fresh, playful and effective marketing approach.
• Most Innovative: Upswing Golf – Honored for introducing a breakthrough concept in golf training and performance through a set of clubs that grow alongside the golfer. 
• Overall Award: Tubr Storage – Awarded the highest distinction for an outstanding storage solution designed to improve organization.
• Best Product Pitch: VannyVee Sports – Garnered recognition for the sales process of their well-reviewed tee holder.