There’s a lot to look forward to at the 2023 PGA Show. Here’s a quick rundown of the featured areas.

PGA Show Demo & Fitting Day, Jan. 24 at Orange County National Golf Center, is the perfect start to PGA Show week, providing an unparalleled opportunity to learn about and field test the latest equipment & technology from golf’s leading brands. Workshops focusing on clubfitting, coaching and range operations also are scheduled! *Demo & Fitting Day is open exclusively to PGA Professionals and media, 9:00am – 12:00pm, and open to all registered PGA Show attendees from 12:00pm – 5:00pm.

PGA Industry Stage – PGA of America and industry leaders address the industry’s most pressing topics, game development initiatives, golf industry innovations and golf business subjects on the Show’s main stage, now located in the PGA Professional Hub at the center of the Show floor.

PGA Professional Hub – Located at the Show floor main entrance, the PGA Professional Hub features Association and partner benefits and programming while showcasing PGA Frisco, the new home of the PGA of America, with dynamic displays of the impressive Fields Ranch golf campus and championship courses, the PGA Professional Development Center and Omni PGA Frisco Resort.

Career Zone ­– PGA Professionals, college students and second career professionals can connect with employers in the new Golf Industry Career Zone right on the Show floor.  In addition to company recruiting activations, the Career Zone will host employer-led panel presentations and networking events.

Live Fashion Show – New collections from top apparel and accessory brands will be showcased during the annual live Fashion Show, Wednesday, January 25 from 5:30pm – 6:00pm. An industry cocktail reception will take place simultaneously 5:00pm – 6:30pm.

Equipment Test Center & Putting Green –The indoor golf equipment testing & experiential space features 44 indoor hitting bays and a 3,750 square foot putting green for hands-on testing of the newest equipment.

New Product Zone – The popular “New Product Zone” showcases hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor setting.

Golf Fitness, Wellness & Instruction Pavilion & Stage – The Golf Fitness, Wellness & Instruction area, presented by TPI and the Golf Fitness Association of America (supporting sponsors Life Fitness and Technogym) focuses on health benefits of golf along with the stage presentations and products that aid in increasing performance.  The Adaptive Golf Center, located within the Golf Fitness, Wellness & Instruction Pavilion, features a variety of manufacturers and associations devoted to providing cognitive and physical therapy through Adaptive Golf.

Inventors Spotlight – In cooperation with the United Inventors Association, the PGA Show presents the Inventors Spotlight exhibitor pavilion, a specialty area for innovative new products or services not yet available in the marketplace.

New! Club Amenities Center – Facilities are investing in enhancements ranging from clubhouse improvements, upgraded practice facilities and fitness centers to Pickleball and other racquet sports, and many other capital investments. This new area provides a home for brand discovery, education, networking, and on-and-off-the-course amenities.

Golf Travel Pavilion - The latest resort, golf facility and travel services from around the world will be featured in the travel pavilion.