It’s official, we’re headed to Frisco, Texas. 

The 2023 PGA Buying & Education Summit will be held at the new Omni PGA Frisco Resort at PGA Frisco, the PGA of America and PGA Golf Exhibitions announced earlier this month.

The annual PGA Buying & Education Summit will gather together influential PGA Professionals and golf buyers to enjoy a sneak peek at the latest trends, innovations and advancements from a collection of the world’s top golf brands. The event, marking the halfway point of the PGA Show’s yearly cycle, is also one of the first opportunities to order spring 2024 lines. 

The PGA Buying & Education Summit will be held July 31 – August 2. 

For many attendees, the event at PGA Frisco will be their first time seeing the PGA of America’s new home. The facility is scheduled to open to the public later this spring.

“PGA Frisco and the Omni PGA Frisco Resort have so much to offer to the industry from advanced technologies at the Professional Development Center to the exciting game and entertainment experiences of the PGA District and Fields Ranch golf courses to the upscale resort accommodations at the Omni,” PGA President John Lindert said. 

In addition to exciting previews of upcoming gear and apparel, the three-day event will host educational programming at PGA Frisco’s state-of-the-art Professional Development Center, networking opportunities throughout the Frisco campus, and curated One2One buyer appointments.

Industry networking events are slated to show off PGA Frisco’s PGA District section. Attendees can look forward to events on The Dance Floor (a lighted 2-acre putting course) and The Swing (a 10-hole, Par-3 short course), among other exciting new venues. Networking events are also scheduled for the Lounge by Topgolf and the expansive PGA Coaching Center, the high-tech, data-driven golf improvement experience designed for golfers of all skill levels and ages.

More details on the 2023 PGA Buying & Education Summit will be announced in the coming months. Stay tuned to this space or visit PGABuyingSummit.com for updates.