FRISCO, Texas (July 24, 2024) – More than 150 top and emerging golf and golf lifestyle brands will fill sold-out exhibit spaces at the Omni PGA Frisco Resort and Monument Realty PGA District to meet with hundreds of influential PGA of America Golf Professionals and industry buyers representing top clubs, resorts, off-course retailers and golf management companies at the PGA Buying Summit in Frisco, Texas, July 29-31, 2024.

Valuable mid-season business opportunities are packed into Summit days and nights with product sourcing, education and buying appointments taking place by day, and new networking golf experiential programs filling event nights across the PGA Frisco campus. The PGA Buying Summit is reserved exclusively for golf industry professionals and not open to the public. Registration for qualified industry professionals remains open at PGABuyingSummit.com.

“We are pleased to welcome back our PGA of America Golf Professionals and industry executives to the PGA Buying Summit for its second edition at PGA Frisco,” said PGA of America President John Lindert, PGA Director of Golf at the Country Club of Lansing (Michigan). “Collectively, the Omni PGA Frisco Resort, Monument Realty PGA District, Fields Ranch golf courses, PGA of America Coaching Center and the Professional Development Center at the Home of the PGA of America represent an unmatched destination for gathering as an industry in the mid-season to grow business, build careers and share best practices on enhancing the game for all.”

“We are excited to return to Frisco with sold-out exhibit spaces, best-in-class educational offerings and fun nighttime experiential industry networking events for the 2024 PGA Buying Summit,” said PGA Golf Exhibitions Vice President Marc Simon. “We look forward to hosting event programming across the expanse of the spectacular PGA Frisco campus and providing opportunities for all in attendance to gain valuable business insights, deepen professional connections and source the newest golf collections and innovations to drive retail at golf facilities nationwide. 

ONE2ONE Buying Appointments (private invited buyer/vendor event)

8:30 am – 4 pm, July 29 – Omni PGA Frisco Resort

The sold-out, private ONE2ONE buying appointment event is held the day before open ballroom exhibits on July 29 and features pre-scheduled meetings among emerging and established golf brands with VIP golf buyers.

Open Ballroom Exhibits

8 am – 5 pm, July 30 | 8 am – 2 pm, July 31 – Omni PGA Frisco Resort

More than 150 emerging and established golf and golf lifestyle brands in sold-out ballroom spaces will showcase Spring 2025 golf resort apparel collections and the latest golf innovations to hundreds of influential PGA of America Golf Professionals and golf buyers, representing more than $280 million in purchasing power and more than $500 million in retail sales. Top brands such as Nike Golf, Greyson, Holderness & Bourne, Under Armour, Dunning, Vineyard Vines and Johnnie-O are joining emerging brands such as Eastside Golf, Featherie, Flag & Anthem, Fore All, Devon Halsey, Jack Black and many more to create an unmatched midseason golf retail sourcing opportunity.

PGA Education Conference

10:30 am – 4:30 pm, July 29 – Professional Development Center, Home of the PGA of America

Nationally recognized PGA of America Golf Professionals will lead a full day of 19 wide-ranging PGA of America Education Sessions on July 29, organized within three core Association tracks: Golf Operations, Teaching & Coaching and Executive Management. Sessions will be held in the state-of-the-art Professional Development Center at the Home of the PGA of America with access to hybrid indoor/outdoor hitting bays, simulator bays, an indoor short-game area, a putting lab, modern classrooms and a full-size driving range. PGA Professionals can earn one PDR credit per session, two PDR credits for event participation, and four PDR credits for attending Summer Jam.

Complimentary Equipment & Fitness Education

2 – 6 pm, July 30 – PGA of America Coaching Center powered by T-Mobile, Monument Realty PGA District

PGA of America Golf Professionals attending the Summit can attend 50-minute complimentary education sessions on July 30, presented by Callaway Golf, PING, Technogym, XXIO and PGA of America Value Guide. Sessions will repeat each hour, 2 – 6 pm, and will be held in the high-tech, high-touch and data-driven experience at the new PGA of America Coaching Center powered by T-Mobile. Following the afternoon education sessions, event attendees will return for an industry-only Open House during the event’s Summer Jam Golf Festival to see first-hand the T-Mobile 5G-connected technologies employed for PGA Coaching Center partner companies Full Swing Golf, Putt View, S.A.M. Putt Lab, Swing Catalyst, Technogym, Toptracer, Trackman and Zen Green.

Welcome Reception & Live Fashion Show

5 – 6:30 pm, July 29 – Panther Creek Pavilion, Omni PGA Frisco Resort

All registered attendees are invited to kickstart the event week with the PGA Buying Summit Welcome Reception and Live Fashion Show, 5 – 6:30 pm on July 29 at the resort’s Panther Creek Pavilion. Attendees will network with peers and enjoy complimentary drinks and light appetizers in the new reception setting with expansive floor-to-ceiling views of Fields Ranch East. Fifteen exciting golf brands will debut their Spring 2025 collections live on the runway at the midpoint of the Welcome Reception. Fashion Show attendees will vote for the “2024 People’s Choice: Best in Fashion Show” awards in three categories: Favorite Men’s Brand, Favorite Women’s Brand and Best Dressed. The winners will be announced at the conclusion of the Welcome Reception. View Fashion Show participating brands here.

Summer Shootout Tournament

7 – 10:30 pm, July 29 – The Swing, Monument Realty PGA District

Following ONE2ONE buying appointments and the Welcome Reception and Live Fashion Show, a fun Summer Shootout will be held at The Swing, a 10-hole, lighted par-3 short course in the heart of the Monument Realty PGA District. Exhibitors and buyers will come together for an exciting best-ball team tournament, with shotgun starting times at 7 and 8:45 p.m. Prizes will be awarded to the top three teams and attendees will have a chance to win $5,000 in a Hole-in-One Contest, sponsored by American Hole in One. A few spots remain for exhibitor and buyer participation, learn more here.

Summer Jam Golf Festival

7 – 10:30 pm, July 30 – Monument Realty PGA District

Following open exhibits and the education sessions on July 30, event attendees can unwind and connect with industry peers during the Summer Jam Golf Festival, 7 -10:30 p.m., offering live music and entertainment, complimentary barbecue and drinks, and extensive golf activities across PGA District destinations.

At the Summer Jam Golf Festival, event attendees can:

• Test their skills on The Dance Floor, a lighted two-acre putting course, featuring cutting-edge golf equipment from participating companies, and compete for the lowest score and closest-to-the-pin prizes, sponsored by Unknown Golf. Prizes awarded to the top three finishers, plus bonus prizes up to $2,500.
• Experience the new state-of-the-art PGA of America Coaching Center powered by T-Mobile during an Open House where attendees can explore the 12,000-square-foot, two-story center’s high-touch, high-tech and data-driven experience. Open House activations include Putt Pong by PUTTVIEW, contests by Full Swing Golf Simulators and lessons with lead PGA Coach Pablo del Olmo using Swing Catalyst and Trackman technology.
• Discover new golf innovations at the Summer Jam Festival Village featuring product displays by Birdie Bay Dallas, FOAR Golf, Hold Fast Golf Grips, Tübr, Unknown Golf and Vibra Plate. Enjoy event lawn backyard games by Bucket Golf.
• Listen to live music by the popular Emerald City Band and enjoy complimentary barbecue and drinks near The Dance Floor and the 920 square-foot video wall.
• Enjoy complimentary tee times on The Swing, including a Hole-in-One Contest for a chance to win $5,000, sponsored by American Hole in One.
• Network with peers across the PGA District and enjoy access to Lounge by Topgolf, Ice House and additional specialty retail and dining establishments.

To participate in the Summer Jam Golf Festival, all attendees must present their PGA Buying Summit event badge at the festival entrance for complimentary admission. Additional Summer Jam details are available at PGABuyingSummit.com.

Event details, including Education Conference sessions and speakers, industry registration and hotel reservations are available at PGABuyingSummit.com.

About PGA Golf Exhibitions

The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit https://www.rxglobal.com./

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at https://www.relx.com/investors.

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Media Contacts:

PGA Show/Media: Sherry Major, [email protected]
PGA of America/Media: Jesse Dodson, PGA, [email protected]