Rocklin, CA – The AGM Product Preview Reception takes place on Tuesday, January 21, 2025, from 5:00 pm – 7:00 pm at the Orange County Convention Center in Orlando, FL in Hall A – Lower-Level Atrium. This is a FREE event to attend.

At the reception, over cocktails and light appetizers, you’ll have an opportunity to preview a wide selection of the latest product lines and network with many of the Association of Golf Merchandisers’ Vendor Partners who will be exhibiting on the PGA Show floor – before the show floor opens.

With product displays on 6-foot tables, PGA Show registered attendees can get a jumpstart on exploring brand-new lines and meeting with key vendors in a casual, welcoming environment before the show floor officially opens. Attendees and AGM Vendor Partners alike can use this chance to set appointments and plan visits to booths for in-depth exploration on the following day.

According to Katherine Way, Founder/Designer, Katherine Way Collection, “The AGM event is always fun and we look forward to attending every year. We received many orders directly off the event.”

In the past, this event has drawn 600 or more attendees. It provides AGM Vendor Partners an opportunity to network with many of the top retailers in the country. Buyers and PGA Golf Professionals discover new brands, connect with current favorites, and discover upcoming trends, emerging brands and the hottest new lines in golf.

“It’s nice to see new vendors in a more casual relaxed atmosphere,” Lisa Metzger, from Stonebridge Country Club in Naples, FL remarks. “The show can be overwhelming, and the Product Preview Reception is more relaxed. It gets you ready and excited for the next day! Plus, it puts a few vendors on your radar that you’ll definitely want to go see.”

PGA Members will receive 2 “Other” PDR Credits for attending the AGM Product Preview Reception.

Register for this complimentary event online at https://www.agmretailconference.com/events/2025-agm-retail-conference

Nearly 80 AGM Vendor Partners have already committed to participate. These include: 2UNDR, 7 Diamonds, A.PUTNAM, AGM, Alphard Golf, Ame & Lulu, Antigua Apparel, Barr Display, Best of Golf America, Birdie Balou, Birdie Bottle, Birdie Girl Golf, Boulevard, Club Special Luxe, Donald Ross, Duca del Cosma, Dunning, Dynamic Brands, Eastside Golf, Featherie, Flag & Anthem, Free Fly, Fury Athletix, GenTeal Apparel, GN Collection, Golf Datatech, Golf Pride, Golfish, Golftini, HJ Gloves, Hudson Sutler, IBKUL, Imperial Headwear, Jondo Sport, Katherine Way Collection, Lero Golf, Mayor, MGI Golf, Mignonne Gavigan, Mizuno USA, Mud Pie, NGBA, Oars + Alps, Oracle, Peeepers/Sammann Co., Pinned Golf, Pirani Life, PRG Golf, Precision Pro Golf, PTE Golf, Prize Possessions, Redvanly, RepSpark, SanSoleil, Shade Headwear, Signs by the Sea, Simarki USA, SParms America Inc., Sports Brands – Zebra & Ben Hogan, Sterling Cut Glass, Supertrain- WAAC, Sunshine Tienda, Swing Control, Tasc, Tee Commerce, Tommy Bahama, Trophy Goods by Crab & Cleek, USGlove, Vintage Coin Concepts, Wallaroo Hats, William Murray Golf, Williams Athletic Club, Wooden Element, YRI Designs.

For vendors who have a booth at the PGA Show and would like to learn more on how to become an exhibitor at the AGM Product Preview Reception, contact Cindy Belden, Director of Sales for the AGM, at [email protected] or call 602-604-8250.

The AGM Product Preview Reception takes place at the conclusion of the AGM’s Retail Conference which will be held earlier that day at the Orange County Convention Center. Educational sessions throughout the day will focus on impactful, trending topics in golf, including seminars presented on leadership, shop renovations, engaging and retaining women golfers, fashion trends, human-ai collaboration for success, and more. For more information on the AGM Retail Conference, visit https://www.agmretailconference.com/.

PGA Members will receive 8 REQUIRED PDR Credits for attending the AGM’s Retail Conference on Tuesday, January 21, 2025.

The AGM would like to give special thanks to our conference sponsors whose support directly funds the AGM’s mission to “Enhance Relationships. Elevate Retail. Educate Always.” These partners include 7Diamonds, Donald Ross, Duca del Cosma, FJ, Hudson Sutler, MGI Golf, Oracle, PGA Golf Exhibitions, and Tasc.

Organized by the PGA of America and PGA Golf Exhibitions, the 72nd PGA Show will bring together thousands of PGA Professionals, golf leaders, industry executives, and retailers from around the world. This renowned event showcases new products from over 1,000 golf and lifestyle brands and offers career-building presentations, workshops, and networking opportunities that shape the future of the golf industry.

About the Association of Golf Merchandisers

The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 850 buyer members and over 175 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.

The AGM’s mission is simple: ELEVATE RETAIL. ENHANCE RELATIONSHIPS. EDUCATE ALWAYS.

In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that “both sides of the table” are more profitable.

For more information, visit https://www.agmgolf.org.