Attention turns to equipment and technology activations at Demo Night and
during hands-on product education programs at the PGA Coaching Center.

FRISCO, Texas (April 11, 2023) –– More than 100 emerging and top golf brands showcasing the latest trends in apparel, accessory and golf lifestyle products will fill the sold-out exhibit ballrooms of the mid-season PGA Buying & Education Summit, July 31 – Aug. 2, at the Omni PGA Frisco Resort and PGA Frisco, the new home of the PGA of America. Attention will turn now to equipment and technology activations at Demo Night and during the hands-on product education programs at the PGA Coaching Center. PGA Professional and buyer registration, as well as housing information, will be announced soon and available at PGABuyingSummit.com.

The PGA Buying & Education Summit will bring together influential PGA Professionals and golf buyers to meet with a curated group of emerging and top golf brands, offering opportunities for sourcing products, learning new business strategies and networking with industry peers during fun, experiential events across the PGA Frisco campus, including the innovative golf, retail and entertainment experience at the Monument Realty PGA District.

The positive industry response to the event’s new timing and location resulted in a quick sell-out of the exhibit ballrooms at the Omni PGA Frisco Resort and the creation of a waitlist for additional interested companies. PGA Shows is now working with equipment and technology companies to build activations at Demo Night and during hands-on product education programs at the PGA Coaching Center, located adjacent to the Resort at the Monument Realty PGA District.

Participating exhibit ballroom brands include companies such as 7Diamonds, AHEAD, Antigua, Ashworth, Callaway Apparel, Dunning Golf, Ecco, FJ, G/FORE, GN Collection, Harlestons, Holderness & Bourne, Johnston & Murphy, KJUS, Peter Millar, PUKKA, Straight Down, True Linkswear and Under Armour.  The full exhibitor list is available at PGABuyingSummit.com. 

The Summit will begin on Monday, July 31, with a full day for curated One2One Buying Appointments at the Omni PGA Frisco Resort and the PGA Education Conference at the new, state-of-the-art PGA Frisco Professional Development Center inside the Home of the PGA of America. The exhibit floor will be open Tuesday and Wednesday, Aug. 1-2, at the Omni PGA Frisco Resort. Golf equipment and technology demonstrations and education will take place simultaneously at the PGA Coaching Center located in the Monument Realty PGA District, adjacent to the Resort. 

Each evening will offer PGA Professionals, buyers and vendors a chance to unwind and stay connected. There will be a welcome reception and fashion show at the Omni PGA Frisco Resort on Monday, and Demo Night product testing at the Monument Realty PGA District on Tuesday. Both nights also will feature networking events and fun golf competitions within the PGA District, which features The Dance Floor, a lighted 2-acre putting course; The Swing, a 10-hole, lighted par-3 short course; the PGA Coaching Center, offering coaching, club fitting and fitness elements to golfers from PGA Professionals; restaurants, children’s play areas, and shopping options for the public to enjoy, such as the PGA Shop, Ice House, Gimme Toys, Blue Lacy Mercantile, Vineyard Vines, Margaret’s Cones & Cups and Lounge by Topgolf.

Organized tours of the new PGA Frisco campus are also being planned during event days. The new Home of the PGA of America officially opened in August 2022. The Omni PGA Frisco Resort and PGA District are opening to the public in May 2023.

PGA Buying & Education Summit registration and hotel reservation information will be announced in the coming weeks. Visit PGABuyingSummit.com for regular updates.

About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. The mid-season PGA Show Buying & Education Summit and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at PGAShow.com  and follow us on Twitter, Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com 

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalisation can be found at http://www.relx.com/investors

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Media Contacts:

PGA Show/Media: Sherry Major, [email protected]

PGA Show/Exhibitor: Gregory Scott, (203) 840-5399, [email protected]

PGA of America/Media: Michael Abramowitz, (561) 624-8458, [email protected]